{"id":51,"date":"2011-12-09T10:12:52","date_gmt":"2011-12-09T10:12:52","guid":{"rendered":"https:\/\/blogs.ua.es\/comunicacionymayores\/?page_id=51"},"modified":"2011-12-20T19:48:54","modified_gmt":"2011-12-20T19:48:54","slug":"capitulos-de-libros","status":"publish","type":"page","link":"https:\/\/blogs.ua.es\/comunicacionymayores\/publicaciones\/capitulos-de-libros\/","title":{"rendered":"Cap\u00edtulos de Libros"},"content":{"rendered":"<ul>\n<li>Grande, I.; Ramos-Soler, I. (2005). Profiling aging consumers televisi\u00f3n usage. Implications on advertising strategy. En <em>Book of Abstracts 12th Recent Advances in Retailing &amp; Services Science Conference.<\/em> (74). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 90-6814-161-9.<\/li>\n<li>Ramos-Soler, I y Grande, I. (2006). The lifestyle of elderly consumers as a segmentation critierion: implications for advertising message design. En\u00a0<em>Book of Abstracts 13th Recent Advances in Retailing &amp; Services Science Conference.<\/em> (74). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 90-6814-163-5.<\/li>\n<li>Ramos-Soler, I. y\u00a0 Tur Vi\u00f1es, V. (2011). A Cross-Cultural approach for the sources of information for the elderly consumers: the spanish case. En <em>Book of Abstracts of 18<sup>th<\/sup> Recent Advances in Retailing &amp;Services Science Conference. <\/em>(144). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 978-90-6814-185-6<\/li>\n<li>Ramos-Soler, I.; Grande Esteban, I.; Tur Vi\u00f1es, V. (2009). Elderly people and advertising: making them more visible and present in the consumer society. En <em>Book of Abstracts of 16<sup>th<\/sup> Recent Advances in Retailing &amp;Services Science Conference. <\/em>(137). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 978-90-6814-175-7<\/li>\n<li>Ramos-Soler, Irene (2007). Adaptaci\u00f3n y validaci\u00f3n de la lista de valores LOV a las personas mayores de 65 a\u00f1os. En <em>IV Congreso de Metodolog\u00eda de Encuestas. Contribuciones cient\u00edficas.<\/em> (Eds.) Abascal Fern\u00e1ndez, E.; D\u00edaz de Rada, V.; Portilla Manj\u00f3n, I. (492-502). Pamplona: Universidad P\u00fablica de Navarra. ISBN: 978-84-9769-191-8<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Grande, I.; Ramos-Soler, I. (2005). Profiling aging consumers televisi\u00f3n usage. Implications on advertising strategy. En Book of Abstracts 12th Recent Advances in Retailing &amp; Services Science Conference. (74). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 90-6814-161-9. Ramos-Soler, I &hellip; <a href=\"https:\/\/blogs.ua.es\/comunicacionymayores\/publicaciones\/capitulos-de-libros\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2406,"featured_media":0,"parent":5,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/users\/2406"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/pages\/51\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/pages\/51\/revisions\/100"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/blogs.ua.es\/comunicacionymayores\/wp-json\/wp\/v2\/media?parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}