{"id":2193,"date":"2013-01-09T09:00:11","date_gmt":"2013-01-09T08:00:11","guid":{"rendered":"https:\/\/blogs.ua.es\/pi\/?p=2193"},"modified":"2013-01-03T09:11:21","modified_gmt":"2013-01-03T08:11:21","slug":"la-web-que-hemos-perdido","status":"publish","type":"post","link":"https:\/\/blogs.ua.es\/pi\/2013\/01\/09\/la-web-que-hemos-perdido\/","title":{"rendered":"La Web que hemos perdido"},"content":{"rendered":"

A trav\u00e9s de la anotaci\u00f3n La Web que hemos perdido<\/a>\u00a0de Microsiervos he llegado al art\u00edculo The Web we lost<\/a>. Copio lo m\u00e1s interesante:<\/p>\n

The tech industry and its press have treated the rise of billion-scale social networks and ubiquitous smartphone apps as an unadulterated win for regular people, a triumph of usability and empowerment. They seldom talk about what we’ve lost along the way in this transition, and I find that younger folks may not even know how the web used to be.<\/p>\n

[…]<\/p>\n

This isn’t some standard polemic about “those stupid walled-garden networks are bad!” I know that Facebook and Twitter and Pinterest and LinkedIn and the rest are\u00a0great<\/em>\u00a0sites, and they give their users a lot of value. They’re amazing achievements, from a pure software perspective. But they’re based on a few assumptions that aren’t necessarily correct.<\/p>\n

The primary fallacy that underpins many of their mistakes is that user flexibility and control necessarily lead to a user experience complexity that hurts growth. And the second, more grave fallacy, is the thinking that exerting extreme control over users is the best way to maximize the profitability and sustainability of their networks.<\/p><\/blockquote>\n

Y la traducci\u00f3n que han hecho en Microsiervos:<\/p>\n

La industria y la prensa tecnol\u00f3gica han tratado el surgir de las redes sociales mil millonarias y la ubicuidad de las aplicaciones en smartphones como una victoria absoluta para las personas comunes. Rara vez mencionan lo que hemos perdido por el camino de esta transici\u00f3n, y me parece que los m\u00e1s j\u00f3venes ni siquiera saben c\u00f3mo era la Web antes.<\/p>\n

[…]<\/p>\n

No quiero iniciar la t\u00edpica pol\u00e9mica de \u00ab\u00a1Qu\u00e9 malos son esos est\u00fapidos jardines vallados!\u00bb S\u00e9 que Facebook, Twitter, LinkedIn, Pinterest y similares son grandes sitios, y que proporcionan a sus usuarios un gran valor. Son logros asombrosos, desde una perspectiva puramente de software. Pero est\u00e1n basados en unos supuestos que no son necesariamente correctos.<\/p>\n

El equ\u00edvoco principal del que parten muchos de sus errores es el de que la flexibilidad y el control por parte del usuario tendr\u00eda como consecuencia irremediable una compleja experiencia de uso que da\u00f1ar\u00eda su crecimiento. Y el segundo equ\u00edvoco, a\u00fan m\u00e1s grave, es pensar que ejercer un control extremo sobre los usuarios es la mejor manera de maximizar la rentabilidad y sustentabilidad de sus redes.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

A trav\u00e9s de la anotaci\u00f3n La Web que hemos perdido\u00a0de Microsiervos he llegado al art\u00edculo The Web we lost. Copio lo m\u00e1s interesante: The tech industry and its press have treated the rise of billion-scale social networks and ubiquitous smartphone …<\/p>\n

La Web que hemos perdido<\/span> Leer M\u00e1s »<\/a><\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2193","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts\/2193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/comments?post=2193"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts\/2193\/revisions"}],"predecessor-version":[{"id":2194,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts\/2193\/revisions\/2194"}],"wp:attachment":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/media?parent=2193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/categories?post=2193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/tags?post=2193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}