{"id":5026,"date":"2019-10-07T09:00:50","date_gmt":"2019-10-07T07:00:50","guid":{"rendered":"https:\/\/blogs.ua.es\/pi\/?p=5026"},"modified":"2019-08-28T19:04:29","modified_gmt":"2019-08-28T17:04:29","slug":"la-importancia-del-posicionamiento-en-el-exito-de-un-sitio-web-y-una-empresa","status":"publish","type":"post","link":"https:\/\/blogs.ua.es\/pi\/2019\/10\/07\/la-importancia-del-posicionamiento-en-el-exito-de-un-sitio-web-y-una-empresa\/","title":{"rendered":"La importancia del posicionamiento en el \u00e9xito de un sitio web (y una empresa)"},"content":{"rendered":"<p>En <a href=\"https:\/\/backlinko.com\/google-ctr-stats\">Here&#8217;s What We Learned About Organic Click Through Rate<\/a>:<\/p>\n<blockquote><p>We analyzed 5 million Google search results to better understand organic click through rate.<\/p>\n<p>First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries.<\/p>\n<p>Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR.<\/p>\n<p>Here is a Summary of Our Key Findings:<\/p>\n<p>1. The #1 result in Google\u2019s organic search results has an average CTR of 31.7%.<\/p>\n<p>2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.<\/p>\n<p>3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.<\/p>\n<p>4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you\u2019re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn\u2019t make a statistically significant difference.<\/p>\n<p>5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don\u2019t have a question in their title.<\/p>\n<p>6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range.<\/p>\n<p>7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don\u2019t contain a keyword.<\/p>\n<p>8. Adding \u201cPower Words\u201d to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn\u2019t contain Power Words.<\/p>\n<p>9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%.<\/p>\n<p>10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>En Here&#8217;s What We Learned About Organic Click Through Rate: We analyzed 5 million Google search results to better understand organic click through rate. First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries. Then, we looked at &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/blogs.ua.es\/pi\/2019\/10\/07\/la-importancia-del-posicionamiento-en-el-exito-de-un-sitio-web-y-una-empresa\/\"> <span class=\"screen-reader-text\">La importancia del posicionamiento en el \u00e9xito de un sitio web (y una empresa)<\/span> Leer M\u00e1s  &raquo;<\/a><\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5026","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts\/5026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/comments?post=5026"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts\/5026\/revisions"}],"predecessor-version":[{"id":5027,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/posts\/5026\/revisions\/5027"}],"wp:attachment":[{"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/media?parent=5026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/categories?post=5026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ua.es\/pi\/wp-json\/wp\/v2\/tags?post=5026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}