{"id":2451,"date":"2022-06-20T12:14:03","date_gmt":"2022-06-20T12:14:03","guid":{"rendered":"https:\/\/blogs.ua.es\/uatv\/?p=2451"},"modified":"2022-06-20T12:14:03","modified_gmt":"2022-06-20T12:14:03","slug":"retail-marketing-una-vision-en-espana-modulo-7","status":"publish","type":"post","link":"https:\/\/blogs.ua.es\/uatv\/2022\/06\/20\/retail-marketing-una-vision-en-espana-modulo-7\/","title":{"rendered":"Retail Marketing. Una visi\u00f3n en Espa\u00f1a. M\u00f3dulo 7"},"content":{"rendered":"<p>En este m\u00f3dulo analizaremos c\u00f3mo debe desarrollarse la estrategia minorista. Una vez se conoce el an\u00e1lisis de la situaci\u00f3n, el siguiente paso en el proceso de toma de decisiones minoristas es formular la estrategia minorista, que indica c\u00f3mo la empresa debe planificar sus recursos para conseguir sus objetivos. Los elementos estrat\u00e9gicos clave para ello son: la estrategia de mercado, la estrategia financiera, la estructura organizacional, la estrategia de localizaci\u00f3n y la estrategia log\u00edstica.<br \/>\n <iframe src=\"https:\/\/vertice.cpd.ua.es\/113970?iframef=1&vrtapp=blogsua\" style=\"display:block; width:610px; height:343.125px;\" frameBorder=\"0\"  scrolling=\"no\" allowfullscreen>iframes no soportados en este navegador<\/iframe> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este m\u00f3dulo analizaremos c\u00f3mo debe desarrollarse la estrategia minorista. Una vez se conoce el an\u00e1lisis de la situaci\u00f3n, el siguiente paso en el proceso de toma de decisiones minoristas es formular la estrategia minorista, que indica c\u00f3mo la empresa debe planificar sus recursos para conseguir sus objetivos. Los elementos estrat\u00e9gicos clave para ello son: [&hellip;]<\/p>\n","protected":false},"author":4518,"featured_media":2450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[676],"tags":[2370159,2370166,2370164,2370165,2370167],"class_list":["post-2451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-aplicacion-de-la-estrategia-minorista","tag-estrategia-de-localizacion","tag-estrategia-de-mercado","tag-estrategia-financiera","tag-estrategia-logistica"],"_links":{"self":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/2451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/users\/4518"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/comments?post=2451"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/2451\/revisions"}],"predecessor-version":[{"id":2452,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/2451\/revisions\/2452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/media\/2450"}],"wp:attachment":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/media?parent=2451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/categories?post=2451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/tags?post=2451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}