{"id":3183,"date":"2022-07-01T11:42:23","date_gmt":"2022-07-01T11:42:23","guid":{"rendered":"https:\/\/blogs.ua.es\/uatv\/?p=3183"},"modified":"2022-07-01T11:42:23","modified_gmt":"2022-07-01T11:42:23","slug":"tema-7-la-figura-del-planner-en-el-proceso-creativo","status":"publish","type":"post","link":"https:\/\/blogs.ua.es\/uatv\/2022\/07\/01\/tema-7-la-figura-del-planner-en-el-proceso-creativo\/","title":{"rendered":"Tema 7. La figura del planner en el proceso creativo"},"content":{"rendered":"<p>a publicidad tiene el reto constante de ser dise\u00f1ada con una orientaci\u00f3n al consumidor. El planificador estrat\u00e9gico (planner) es responsable dentro de la agencia de realizar este ejercicio de empat\u00eda con los individuos del target y especializarse en su conocimiento para dar as\u00ed con insights relevantes y accionables en la comunicaci\u00f3n persuasiva que, plasmados en la estrategia creativa en el lenguaje de consumidor, orienten al equipo creativo.<br \/>\n <iframe src=\"https:\/\/vertice.cpd.ua.es\/178145?iframef=1&vrtapp=blogsua\" style=\"display:block; width:610px; height:343.125px;\" frameBorder=\"0\"  scrolling=\"no\" allowfullscreen>iframes no soportados en este navegador<\/iframe> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>a publicidad tiene el reto constante de ser dise\u00f1ada con una orientaci\u00f3n al consumidor. El planificador estrat\u00e9gico (planner) es responsable dentro de la agencia de realizar este ejercicio de empat\u00eda con los individuos del target y especializarse en su conocimiento para dar as\u00ed con insights relevantes y accionables en la comunicaci\u00f3n persuasiva que, plasmados en [&hellip;]<\/p>\n","protected":false},"author":4518,"featured_media":3182,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[2271,1723223,2370100,2370148,2370096,2370533,2370532],"class_list":["post-3183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencias-sociales-y-juridicas","tag-comunicacion","tag-agencia-de-publicidad","tag-creatividad-publicitaria","tag-digital-marketing","tag-estrategia-creativa","tag-insights","tag-planner"],"_links":{"self":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/3183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/users\/4518"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/comments?post=3183"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/3183\/revisions"}],"predecessor-version":[{"id":3184,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/3183\/revisions\/3184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/media\/3182"}],"wp:attachment":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/media?parent=3183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/categories?post=3183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/tags?post=3183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}