{"id":3192,"date":"2022-07-01T11:42:40","date_gmt":"2022-07-01T11:42:40","guid":{"rendered":"https:\/\/blogs.ua.es\/uatv\/?p=3192"},"modified":"2022-07-01T11:42:40","modified_gmt":"2022-07-01T11:42:40","slug":"tema-3-del-eje-de-comunicacion-al-concepto-creativo-los-insights","status":"publish","type":"post","link":"https:\/\/blogs.ua.es\/uatv\/2022\/07\/01\/tema-3-del-eje-de-comunicacion-al-concepto-creativo-los-insights\/","title":{"rendered":"Tema 3. Del eje de comunicaci\u00f3n al concepto creativo. Los insights"},"content":{"rendered":"<p>Tras describir el salto del eje de comunicaci\u00f3n al concepto creativo dentro del proceso de ideaci\u00f3n publicitaria, nos adentramos en el estudio de un concepto cuya aplicaci\u00f3n en publicitaria ha resultado revolucionaria: el insight.<br \/>\n <iframe src=\"https:\/\/vertice.cpd.ua.es\/178149?iframef=1&vrtapp=blogsua\" style=\"display:block; width:610px; height:343.125px;\" frameBorder=\"0\"  scrolling=\"no\" allowfullscreen>iframes no soportados en este navegador<\/iframe> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras describir el salto del eje de comunicaci\u00f3n al concepto creativo dentro del proceso de ideaci\u00f3n publicitaria, nos adentramos en el estudio de un concepto cuya aplicaci\u00f3n en publicitaria ha resultado revolucionaria: el insight.<\/p>\n","protected":false},"author":4518,"featured_media":3191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[2370148],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencias-sociales-y-juridicas","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/users\/4518"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"predecessor-version":[{"id":3193,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/posts\/3192\/revisions\/3193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/media\/3191"}],"wp:attachment":[{"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ua.es\/uatv\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}