Capítulos de Libros

  • Grande, I.; Ramos-Soler, I. (2005). Profiling aging consumers televisión usage. Implications on advertising strategy. En Book of Abstracts 12th Recent Advances in Retailing & Services Science Conference. (74). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 90-6814-161-9.
  • Ramos-Soler, I y Grande, I. (2006). The lifestyle of elderly consumers as a segmentation critierion: implications for advertising message design. En Book of Abstracts 13th Recent Advances in Retailing & Services Science Conference. (74). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 90-6814-163-5.
  • Ramos-Soler, I. y  Tur Viñes, V. (2011). A Cross-Cultural approach for the sources of information for the elderly consumers: the spanish case. En Book of Abstracts of 18th Recent Advances in Retailing &Services Science Conference. (144). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 978-90-6814-185-6
  • Ramos-Soler, I.; Grande Esteban, I.; Tur Viñes, V. (2009). Elderly people and advertising: making them more visible and present in the consumer society. En Book of Abstracts of 16th Recent Advances in Retailing &Services Science Conference. (137). Eindhoven: European Institute of Retailing and Services Studies. ISBN: 978-90-6814-175-7
  • Ramos-Soler, Irene (2007). Adaptación y validación de la lista de valores LOV a las personas mayores de 65 años. En IV Congreso de Metodología de Encuestas. Contribuciones científicas. (Eds.) Abascal Fernández, E.; Díaz de Rada, V.; Portilla Manjón, I. (492-502). Pamplona: Universidad Pública de Navarra. ISBN: 978-84-9769-191-8