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The digital transformation playbook 4 febrero 2019

Publicado por faraon en CatedraTD_UA, Libros , trackback

The digital transformation playbook.
Rethink your business for the digital age

David L. Rogers
Columbia Business School Publishing
Columbia University Press (

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(Página 239)
“Digital transformation is fundamentally not about technology but about strategy. Although it may require upgrading your IT architecture, the more important upgrade is to your strategic thinking.
Traditionally, digital leaders, such as CIOs, were tasked with focusing on automating and improving the processes of an existing business. Today, digital leadership requires the ability to reimagine and reinvent that business itself.”


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